Social Media and Copyright

Copyright establishes ones ownership over something that they’ve created; it’s their intellectual property. This all sounds very serious however with the growth of digital media, the internet in particular: everything is at our fingertips. So why not make use of it? What some people don’t realise and others do realise but choose to ignore, is that ‘making use’ of the resources at our very fingertips is usually breaching copyright. So downloading all those songs, TV series, movies… yeah… that was all illegal.

In some cases, copyrights can either invade or protect our privacy. In my previous post, ‘LinkedIn the McLuhan Message’, I referred to LinkedIn as Facebook for professionals. Whilst I still support this notion, in terms of how it facilitates social networking and promotes people and their opportunities. I have to say, when it comes to copyright the two are on opposite ends of the spectrum.

Upon signing up to Facebook, you agreed to the rights and responsibilities. What you may not have realised, was that if you actually read the document, you probably wouldn’t be totally cool with what you’re signing up for.

 ‘ you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook’

In other words, anything that you post on Facebook: they own and can do whatever they want with it.

LinkedIn on the other hand does not claim ownership over your information or intellectual property. If you feel as though this has been breached by another user, you’re provided a platform to confidentially and formally express this concern. LinkedIn’s commitment to morally correct practices is recognised as it has been awarded ‘TRUSTe’s Privacy Seal signifying that this privacy policy and its practices have been reviewed by TRUSTe for compliance with TRUSTe’s program requirements.’


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